Ads in AI answers
Sponsored placements observed inside ChatGPT answers, plus advertiser intelligence from Google Ads Transparency.
What Recited observes
ChatGPT serves sponsored placements in its consumer app, and it is currently the only tracked platform that does. Because Recited reads the real consumer interface rather than an API, sponsored blocks come back as their own element in the captured answer. That means every ad you see in the product was actually observed in an answer to one of your prompts. Nothing is inferred or estimated.
Recited also brings in Google Ads Transparency data about the advertisers it observes, so you can see more about who is spending.
The Ads page
Answers > Ads is organized top down:
- Headline and stats: how much ad activity your prompts are attracting.
- Ad presence over time: how often answers to your prompts included an ad, scan over scan.
- Who holds the ad share: which advertisers hold the largest share of the placements observed on your prompts.
- Advertisers table: every advertiser seen, with their creatives, the topics they show up in, their paid visibility, and how often they were seen. Rows expand to show the observed creatives, and clicking one opens the prompt's chat with the ad rendered exactly as ChatGPT showed it.
- Bidding on your brand: advertisers whose ads appear on questions about your space. If someone is buying their way into your buyers' questions, this is where you find out.
- Ads by topics: which of your topics attract ads, viewable by topic or across the prompt landscape.
How to use it
- Know if paid is in play. If your most valuable prompts show no ads, the answer surface is purely organic and content is the whole game. If ads are present, you are competing with budgets too.
- Watch competitors' creatives. Expanded rows show the actual ad content, which tells you how competitors pitch themselves to this audience.
- Spot brand bidding early. A competitor appearing under Bidding on your brand is worth knowing the week it starts, not the quarter after.
Honest limits
- Only ChatGPT serves ads among the tracked platforms today, and only its consumer app shows them.
- Recited reports placements it observed in your prompts' answers. It does not claim to see every ad an advertiser runs; the Ads Transparency data fills in the wider picture.
- If nothing has been observed yet, the page says so rather than showing estimates.