Competitors
See who AI recommends instead of you
Track share of voice against every brand in your category, find the rivals the answers surface that you had not thought of, and trace exactly what earns them the recommendation.
Competitors are seeded automatically during your first scan.
Auto
Competitors seeded from your answers
Per engine
Not one blended average
Per prompt
Win, tie or loss
Named
Real brands, not just domains
Share of voice
AI names two brands. Be one of them.
An answer engine names two or three brands, not ten blue links. Share of voice is your mentions as a proportion of all brand mentions across your answers, which is the closest thing AI search has to market share.
- Share of voice across your whole prompt set, refreshed each scan
- Movement against the previous run, not against a vague baseline
- Drill from any percentage into the answers that produced it
Discovery
Competitors are found, not configured
Stage two of every scan reads the answers and seeds the brand list from what actually appeared. You do not have to know who your AI-search competitors are in advance, which is useful because they are often not the ones on your battlecard.
- New brands detected automatically as they start appearing
- Each brand is tracked as a brand, with all of its domains grouped under it
- Every chart, filter and colour keys on the brand, so names stay consistent
best analytics platform for a small ecommerce team
For a small ecommerce team, a few tools stand out depending on what you need most:
Northlane is usually the best starting point.[1] Setup takes minutes and the reporting is built around revenue rather than pageviews.[2]
Everline is a strong alternative if you already run a warehouse,[3] and Portside is worth a look at higher volume.
Cited sources
3Benchmark
Side by side on the metrics that matter
The benchmark table puts you next to every tracked brand on share of voice, mentions and topic coverage. Weak prompts and topic opportunities fall straight out of it.
- Share of voice, mentions and topic coverage per brand
- Weak prompts: where you appear but late or framed worse
- Topic opportunities: whole topics sitting under your project average
Prompt level
Know exactly which questions you lose
A blended score hides the useful detail. The point is not that you are at 31%, it is that there are eleven specific questions where a competitor wins every time and you have never once been named.
- Every prompt scored for visibility, position and share of voice
- Sort by volume so you fix the ones that actually matter
- Start an article from any losing prompt without leaving the table
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Also included
Everything you need for a real competitive review
Built for the meeting where someone asks why a competitor keeps coming up and you need an answer with evidence attached.
Per-engine breakdown
A rival may dominate Gemini while you own Perplexity. One blended number would tell you neither of those things.
Source classification
See whether a competitor's citations come from their own site, a review directory, a listicle or a forum. The fix is different for each.
Sentiment comparison
Being mentioned is not being recommended. Compare how answers frame you against how they frame the brands beside you.
Content opportunities
The tail of the competitors module hands you the specific pages to write, already scored and ready to generate.
Movement per run
Share of voice is stamped against each scan, so a new brand climbing into your answers shows up as a trend rather than a surprise.
API access
Pull the competitive picture through the project API for a deck, a client report or your own warehouse.
Engine by engine
Nobody wins everywhere at once
The engine where you are weakest is usually the cheapest place to gain, and the module ends by handing you the work.
Read from the real app wherever an engine has one, so you see what your customers see. Every engine is labelled with how it was captured.
GA4 vs dedicated ecommerce analytics
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Get listed on G2 ecommerce category
Integrations coverage
See where you sit in your category
Run a scan and we will show you the brands AI names alongside you, and how often it names them first.