Which form builder does AI recommend most overall?
Jotform leads AI recommendations for online form builders in October 2026, with 15.3% share of AI answers, ahead of Typeform at 10.9% and Google at 10%. The race for second is tight, but first place is clearer: Jotform pairs the highest visibility, 79%, with a 2.7 average position.
Jotform has the broadest reach. Typeform stays close on average position at 3, while Google sits at 3.3. Fillout and Tally form the next tier at 7% and 6.7%, and Tally's 2.5 average position shows it often appears high when it is named.
Sentiment splits the field. Tally scores 100, Paperform 97, Fillout 96, and Formstack 95, while Microsoft sits at 38 even with 5.6% share of AI answers.
Do the AI engines agree on the same leader?
Jotform is the leader on every engine here, but the runner-up changes, which tells buyers the top pick is more stable than the rest of the list. ChatGPT gives Jotform 17.8% share of AI answers, Claude 14.5%, Gemini 14.9%, Google AI Mode 15.9%, and Google AI Overviews 13.4%.
Typeform is second on ChatGPT at 13.7%, Gemini at 11.5%, and Google AI Mode at 11.1%. Claude breaks that pattern. Google takes second there at 13%, and it also takes second in Google AI Overviews at 10.4%.
Google AI Overviews is the main outlier in the top three because Fillout reaches 9% there, while Tally reaches the top three only on ChatGPT at 9.6%. That matters if you're comparing tools that are close overall.
Which form builder does AI recommend for general use?
For general use, AI names Tally and Google most often, each appearing in 91% of AI answers, while Google is named first most often. Jotform and Typeform are close behind, each named in 87% of AI answers, so this topic is more crowded than the overall leaderboard.
Google rises here. Overall, it ranks third with 10% share of AI answers, but on broad questions like free forms, simple forms, and Google Forms alternatives, it matches Tally for total mentions and leads on first mention.
Tally also overperforms in this topic. Overall, it ranks fifth at 6.7%, yet its 91% naming rate here and 2.5 average position overall show why AI often brings it up when buyers want simple or lower-cost options.
Which form builder does AI recommend for business use?
For business form builders, AI points first to Jotform, which is named in 73% of AI answers and is also the brand most often named first. HubSpot follows at 48%, Typeform at 45%, and WordPress at 42%, so the shortlist shifts toward tools tied to intake, branded sites, and customer flows.
HubSpot gains ground in this use case. Overall, it holds 4.7% share of AI answers and ranks eighth, but on business questions it moves into the second spot by mentions.
Typeform holds up well, though it isn't the main leader here. Jotform's overall lead, 79% visibility, and 2.7 average position fit this topic, where buyers ask about e-signatures, payments, file uploads, save-and-finish-later, and WordPress forms.
Which form builder does AI recommend for nonprofits?
For nonprofit event registrations and ticket add-ons, AI is far more decisive: Jotform appears in 100% of AI answers and is the brand most often named first. Donorbox is the next most named at 50%, while Zeffy and Givebutter each appear in 25% of AI answers.
Jotform is the clear default here. That is a stronger result than its 15.3% overall share of AI answers, which suggests nonprofit event forms trigger a narrower set of recommendations than general or business searches.
Donorbox, Zeffy, and Givebutter are more topic-specific names. None appears in the overall top ten, but they surface when the need is explicitly nonprofit-focused.
What sources do AI answers lean on for form builder picks?
AI answers on online form builders lean mostly on brand-owned sources: 54.8% of citations come from brand sites, versus 7% from community sources, as of October 2026. Across all citations, jotform.com leads with 52, followed by youtube.com and tally.so with 21 each, fillout.com with 18, formstack.com with 13, and typeform.com with 11.
Reference and institutional sources play a small part here. Reference sources account for 1.3% of citations, and institutional sources account for 0.4%.
That mix favors brands with clear, crawlable product pages and supporting video or community coverage. Jotform's citation lead lines up with its lead in share of AI answers, while Tally, Fillout, Formstack, and Typeform all show that owned sites still shape who gets recommended.
